The 4 Consumer Types to Target with Your Real Estate Marketing Strategy

Not all consumers think the same, so why take a one-size-fits-all approach to your marketing?

In the real estate industry, we come across many different personalities. If we can understand a client's motivations and how they make decisions, it becomes much easier to better serve them (and close more deals).

Consumers typically fall into one of four categories: analytical, amiable, assertive, or expressive. Your marketing strategy should appeal to ALL four.

Let's break them down, and more importantly, understand how to sell to them.

1.) Analytical: These are the clients who love data. Sell to them by helping them understand market trends, your past sales, and the exact numbers behind your marketing plan. Note that their decision-making process can take a bit longer than others.

2.) Amiable: Trust and connection drive these clients. They resonate with personal and lifestyle content. Sell to them by showing your personality in your marketing and making your values clear.

3.) Assertive: These clients know what they want and move fast. They prioritize transparency and speed. Sell to them by sharing short-form, digestible marketing content with clear calls to action.

4.) Expressive: These are the clients who are driven by intuition. They want to have a relationship with you and understand the impact of their decisions. Sell to them with community and client-centered content.

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